Active Listening is much more than monitoring. It consists of listening and analyzing to obtain strategic results that result in an economic benefit.
They allow us to understand their perception, know the words associated with it and the most mentioned products or services.
It provides essential information to use the right words in ads, in product or service descriptions (on the web, articles, SEO, etc.) and in strategy.
It will help you find the influencers to contact to carry out your campaigns, actions or monitoring.
It is essential to decide when to publish content, carry out online actions such as contests or plan advertising strategies.
It allows you to identify unfair behavior, make strategic decisions for your advertising investment and, when necessary, plan an adequate legal defense.
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